Managing Your Bing and Google Ads Campaigns
Running ads on Bing or Google may seem straightforward, but it often requires a deeper understanding of each platform. Through my experience working with various businesses over the years, I’ve discovered that success comes from recognizing the unique features of each platform.
1️⃣ Audit of Advertising Campaigns in Bing Ads
📌 Who It’s For:
- Owners of Bing Ads accounts who need to check their settings.
- Businesses using Bing Ads and wanting to evaluate campaign effectiveness.
- Companies seeking recommendations for improving their advertising.
2️⃣ Audit of Advertising Campaigns in Google Ads
📌 Who It’s For:
- Owners of Google Ads accounts looking to review campaign settings.
- Companies using Google Ads and aiming to optimize ad spend.
- Businesses interested in analyzing the effectiveness of their advertising.
3️⃣ Setting Up Advertising in Bing Ads from Scratch
📌 Who It’s For:
- Companies that want to launch advertising in Bing Ads.
- Website owners searching for an additional traffic source.
- Businesses interested in setting up ad campaigns.
4️⃣ Setting Up Advertising in Google Ads from Scratch
📌 Who It’s For:
- Businesses planning to launch ad campaigns in Google Ads.
- Website owners looking to attract new customers.
- Companies needing help with ad setup.
✅ What’s Included:
- Analysis of current ad campaigns and keywords.
- Review of ads and audience targeting settings.
- Evaluation of bidding strategies and budget allocation.
✅ What’s Included:
- Analysis of current campaigns, ads, and keywords.
- Review of targeting and retargeting configurations.
- Evaluation of bidding strategies and budget usage.
✅ What’s Included:
- Defining campaign goals.
- Configuring ads, keywords, and audiences.
- Developing a bidding strategy.
- Connecting systems for tracking ad performance.
✅ What’s Included:
- Goal analysis for the ad campaign.
- Creation of ad campaigns in Google Ads.
- Configuration of ads and keywords.
- Setup of performance tracking systems.